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Here’s what’s coming up in today’s newsletter:

  • A challenge to interns for the 2020 Packaging Inspiration Challenge
  • Adobe 99U’s 2020 conference recap
  • Some quarantine activities are resulting in increased quality of life
  • What our team’s been listening to lately



Packaging Inspiration Challenge

Calling all summer interns – the Blue Clover team is challenging YOU to submit your ideas for creative packaging opportunities, then challenge your mentors! What’s an example of a time packaging fell short when you needed it? What’s a new, innovative concept you’ve seen online or in stores? Yammer your idea and tag with #inspirationchallenge2020 by July 15.  There will be some fun prizes and bragging rights for best ideas!  Search #inspirationchallenge on Yammer to see ideas from last year’s summer challenge. Ideas and inspiration are everywhere – please share!


Adobe’s 2020 99u Conference

For the first time, Adobe hosted its annual 99U Conference virtually, offering FREE access for creative professionals around the world. The theme for the 2020 conference was “The Creative Self”, and all of the keynotes, master classes, and workshops are available to stream on Behance!  Highlights included:

Find a complete summary of the conference here, and a replay of the conference livestream here


Perspectives from the Field

Design is made for people. Dieter Rams




Cooking More at Home Is Bringing People Joy

A PricewaterhouseCoopers (PwC) survey of 1,600 U.S. adults indicates that 69% of those who’ve dedicated more time to cooking during the pandemic believe the shift in behavior has added to their quality of life. Results indicate a continued positive outlook for food and cleaning products  due to fundamental changes in consumer behavior and habits. According to PwC’s U.S. CPG lead Samrat Sharma, “As they get satisfaction and a chance to engage with their families and loved ones, through this they will continue to find new ways to indulge in those kinds of behaviors, whether it be cooking or getting involved in yardwork.”




Happy summer!

– Melissa Fehsenfeld

Design Contours is a series of biweekly updates oriented toward helping you stay current on news and trends that are relevant to design work, consumer insights, and brand news within consumer packaging. Please feel free to share feedback or suggest ideas for content you’d like to see in future editions.